Discover the biggest Japanese car discounts in Vietnam this January, with savings up to VND 300 million on Subaru, Honda, Mitsubishi and Toyota. Learn more now!
The Vietnamese automotive market has kicked off 2025 with a wave of aggressive promotions from the major Japanese manufacturers. As the Lunar New Year approaches, many shoppers are taking advantage of steep price cuts—some reaching three‑hundred million Vietnamese dong (approximately $13,000 USD)—to refresh their fleets for holiday travel.
Subaru: Heavy Discounts on the Forester and Crosstrek
Subaru continues to target the SUV segment with two standout offers:
- Forester 2.0 i‑S EyeSight – a discount of VND 308 million, encompassing registration fees, a five‑year comprehensive insurance package, free maintenance and warranty.
- Lower‑spec trims (2.0 i‑L EyeSight and 2.0 i‑L) receive discounts ranging from VND 140 million to VND 278 million.
All discounted Forester units are imported whole from Thailand, priced between VND 969 million and VND 1.199 billion for the three trims. A newly launched generation, now sourced from Japan, starts at VND 1.299 billion.
The compact Subaru Crosstrek also benefits from a VND 218‑258 million price reduction. Prices now sit at VND 899 million for the 2.0 i‑S EyeSight model and VND 1.029 billion for the hybrid‑ready 2.0 i‑S EyeSight e‑Boxer.
Honda: Up to VND 100 Million Off Registration Fees
Honda’s most generous promotion this month is a full waiver of the registration tax for the Honda Civic e:HEV RS, saving buyers nearly VND 100 million on the hybrid sedan. This offer applies only to 2024‑VIN Civic units.
Additional incentives include:
- VND 80 million cash rebate for the Honda CR‑V G and L trims.
- 50% off registration fees for models such as the Honda City, Honda Civic RS/G, Honda BR‑V, and Honda HR‑V, with a complimentary year of Honda’s own body‑insurance coverage.
Mitsubishi: Multi‑Model Cash Bonuses and Full Fee Waivers
At the tail‑end of 2024, Mitsubishi introduced the Destinator SUV (C‑segment) as a successor to the Outlander, alongside an upgraded Xpander AT Premium and the new Xpander Cross. Early‑2025 promotions include:
- VND 35 million cash rebate for both Destinator trims, plus a branded Destinator nameplate (VND 2 million value).
- 100% registration‑fee coverage for the Xpander AT Premium and Xpander Cross, equating to VND 66‑70 million.
- Full registration‑fee waiver for the Mitsubishi Triton pickup, translating to VND 40‑56 million savings.
- The Mitsubishi XForce B‑segment SUV enjoys 50‑100% fee coverage depending on the trim, with total incentives of VND 44‑70 million.
Toyota: Strong Fee Waivers Across MPVs and Compact Models
Toyota’s January lineup focuses on the small MPV segment and compact sedans. Key offers:
- 100% registration‑fee waiver for the Veloz Cross and Avanza Premio, saving buyers VND 56‑66 million.
- 50% fee waiver for the Toyota Yaris Cross (VND 33‑38 million) and Toyota Vios (VND 23‑27 million).
Both the Yaris Cross and Vios were Toyota’s best‑selling models in Vietnam last year, with 14,601 Yaris Cross units and 13,424 Vios units delivered.
What This Means for Buyers
These promotions are strategically timed to boost sales during the peak travel period surrounding the Lunar New Year. While the discounts are substantial, buyers should consider the origin of the vehicles—many are imported from Thailand or Japan, which can affect long‑term resale value and parts availability.
For the most up‑to‑date information, contact your local dealer or visit the manufacturers’ official Vietnamese websites.