Mercedes offers a $10,000 incentive on the G580 EQ electric SUV in the US, aiming to boost sales of the new off‑road model. Discover the deal now!
Mercedes‑Benz is turning heads in the United States with a bold new incentive for its flagship off‑road model, the G580 EQ. The all‑electric version of the iconic G‑Class SUV now comes with a $10,000 discount, applicable to both lease agreements and outright purchases.
Why the price cut matters
The $10,000 incentive doubles the discount previously offered – which was limited to $5,000 and only available on lease contracts, according to Cars Direct. At a manufacturer’s suggested retail price (MSRP) of $164,550, the rebate represents roughly 6 % of the sticker price.
Is the rebate enough for G‑Class buyers?
The G‑Class has long attracted a niche of affluent customers who value the vehicle’s rugged heritage, luxury interiors, and unmistakable presence more than the price tag. In practice, many G580 EQ units are sold in the $180,000–$190,000 range, well above the MSRP, which makes a $10,000 saving less eye‑catching for this particular buyer segment.
Sales performance and the role of the electric model
Mercedes reported that global deliveries of the G‑Class reached 49,700 units in 2025 – a 23 % rise year‑over‑year and a new sales record for the line. While the company did not break down figures by power‑train, it confirmed that the G580 EQ “made a significant contribution” to the record‑setting performance and helped attract a fresh pool of customers.
Future of the G‑Class lineup
Despite the latest discount, the electric G‑Class still faces challenges in gaining broader appeal. Mercedes has hinted at expanding the family with a smaller, body‑on‑frame model slated for a 2027 launch. This new iteration will combine a conventional internal‑combustion engine with an electric drivetrain, offering a hybrid‑off‑road option while retaining the rugged underpinnings that define the G‑Class.
- Current MSRP (MSRP): $164,550
- Typical market price: $180,000–$190,000
- Discount offered: $10,000 (≈6 % of MSRP)
- 2025 global G‑Class deliveries: 49,700 units (+23 % YoY)
- Next‑generation compact G‑Class expected in 2027 with hybrid powertrain
For enthusiasts and prospective buyers, the $10,000 incentive presents a limited‑time opportunity to step into the future of luxury off‑road driving. Stay tuned for more updates as Mercedes rolls out its electrified plans.