Nissan targets 1 million sales by 2027 with five new body‑on‑frame SUVs, reviving the Xterra for 2028 to take on Toyota and Ford. Discover the details today!
Strategic sales goal
At the National Automobile Dealers Association (NADA) show, Nissan disclosed an aggressive plan to reach one million vehicle sales worldwide by the end of 2027, up from 873,307 units sold last year.
Five new body‑on‑frame models
The Japanese automaker’s long‑term vision centers on five fresh models built on a body‑on‑frame architecture, a platform prized for rugged durability and off‑road capability.
According to Auto News, the first of these will be the comeback of the iconic Nissan Xterra, slated for a 2028 launch. The revival will pave the way for updated versions of the Frontier pickup and the Pathfinder SUV in the subsequent years.
Luxury off‑road variant under Infiniti
The strategy also extends to Nissan’s luxury brand, Infiniti. While the upcoming Pathfinder‑derived crossover is expected to retain the QX60 name, a high‑end Xterra‑based model is being developed, though its exact badge remains under wraps.
Direct competition with the big names
Reintroducing the Xterra signals Nissan’s intent to go head‑to‑head with stalwarts such as the Toyota 4Runner, Land Cruiser, and Ford’s Bronco. In the premium segment, the Infiniti version will aim to challenge the Lexus GX.
Design language and off‑road focus
Dealers at the event described the new Xterra as a modern take on its predecessor, featuring a bolder front grille, a rugged “cave‑like” grille design, and larger off‑road tires. The vehicle embraces a utilitarian, open‑air aesthetic that emphasizes lasting performance over flashy styling.
Broader product mix
While body‑on‑frame vehicles receive the spotlight, Nissan will continue to invest in its sedan and crossover portfolio. A redesigned Sentra has just hit the market, and the current Altima line will stay in production through next summer.
Later this year, the electric‑assist Rogue e‑Power is expected to debut, and the Murano and Frontier models will undergo trim‑level and pricing revisions to sharpen their competitive edge and improve profitability.
What this means for off‑road enthusiasts
For fans of rugged, go‑anywhere machines, Nissan’s renewed focus on body‑on‑frame SUVs promises fresh alternatives to Jeep and Ford, potentially revitalizing the segment that once thrived with the Xterra, Pathfinder, and QX4.