Porsche’s 2025 deliveries fell 10% worldwide, with China sales plunging 26%. Discover the reasons behind the slowdown and the brand’s EV shift. Read more now.
For the first time in 16 years Porsche recorded a double‑digit drop in global deliveries, signalling a critical turning point for the German sports‑car icon. In the 2025 fiscal year the company handed over 279,449 vehicles – about 10% fewer than in 2024.
Global picture and regional split
North America remains Porsche’s biggest market, with 86,229 units sold, virtually unchanged from the prior year. The stability reflects resilient demand for premium performance cars despite broader economic headwinds.
China, however, emerged as the most painful market. Deliveries slumped to 41,938, a 26% decline. Porsche attributes the fall to weakened luxury‑car appetite and fierce competition from domestic electric‑vehicle (EV) brands.
In Europe (excluding Germany) sales fell 13%**, and the home market of Germany saw a steeper **16%** drop. Stricter regulations on internal‑combustion engines, especially for the 718 Boxster, 718 Cayman and Macan, limited the availability of certain variants.
Model performance – winners and losers
The Porsche Macan stayed the global bestseller, delivering 84,328 units – a modest **2% rise**. Notably, more than half of those were the all‑electric Macan, underscoring a clear shift toward electrified SUVs.
The legendary Porsche 911 also posted a strong year with 51,583 cars, setting a new single‑year record for the model.
Conversely, the 718 Boxster and Cayman each suffered a **21% tumble** as they wind down their life cycles. The flagship electric sedan Taycan slipped **22%**, reflecting intensifying competition in the high‑performance EV segment and a slowdown in some regional EV markets.
The electrification surge
Electrified models – pure EVs plus plug‑in hybrids – accounted for **34.4%** of Porsche’s total 2025 sales, with pure electric cars representing **22.2%** of the mix. In Europe, the EV share even eclipsed traditional combustion cars, reaching **nearly 58%** of all deliveries.
Looking ahead – ‘value over volume’
Porsche says the 2025 dip is a deliberate recalibration. The brand is prioritising higher margins, deeper product personalization, and an accelerated rollout of electric powertrains. While the numbers fell short this year, executives view the shift as essential preparation for the next generation of models – a line‑up where EVs and new‑generation successors will take centre stage.
As the luxury auto market realigns around sustainability and technology, Porsche’s strategy aims to blend its storied performance heritage with the demands of a fast‑moving electric future.