The compact Toyota Land Cruiser FJ is set to launch in Vietnam mid‑2026, priced between VND1.6‑1.8 billion – a fraction of the Prado. Discover the details and reserve yours today!
Toyota is preparing to introduce a smaller, more affordable member of its legendary Land Cruiser family to the Vietnamese market. The Land Cruiser FJ – a compact off‑road SUV – is slated for a mid‑2026 launch, with an expected price tag of between VND1.6 billion and VND1.8 billion (under US$75,000). This puts the model at roughly half the price of the full‑size Land Cruiser Prado that already dominates the local segment.
Launch timeline and expected price
According to a senior sales consultant at a local Toyota dealer, the first shipments are likely to arrive between June and July 2026. While official reservations have not yet opened, the dealer expects the initial batch to be allocated to Vietnam shortly after the vehicle’s debut in Thailand, where it will be priced at 1.1‑1.3 million Baht (about VND923‑1,100 million).
Why the Land Cruiser FJ matters for Vietnamese buyers
The FJ fills a gap in the market for a rugged yet city‑friendly SUV. Its boxy, muscular design carries the Land Cruiser heritage, but the smaller dimensions make it easier to navigate Hanoi’s narrow streets and Ho Chi Minh City’s congested traffic. For drivers who crave off‑road capability without the premium price of a Prado, the FJ offers a “perfect middle ground”.
Key specifications
- Engine: 2.7 L 4‑cylinder inline 2TR‑FE delivering 163 hp and 246 Nm of torque
- Transmission: 6‑speed Super ECT automatic
- Drivetrain: Part‑time 4WD system suitable for light‑to‑moderate off‑road conditions
- Dimensions: Compact footprint (approximately 4,750 mm length) with high ground clearance
- Safety & tech: Standard Toyota Safety Sense suite, touchscreen infotainment, and LED lighting
Potential price gaps and market dynamics
Historically, new Toyota models in Vietnam experience a “price gap” between the dealer‑listed price and the actual on‑road cost – a phenomenon dubbed “bia kèm lạc” in local parlance. When the Prado entered the market in 2025, the price gap surged to more than VND350 million, yet demand remained strong, often resulting in stock shortages.
Given the FJ’s projected retail price under VND2 billion, a similar discrepancy could emerge, especially during the early rollout period when supply may be limited. Buyers should expect a waiting list and possible dealer‑level negotiations.
What this means for the small‑SUV segment
The arrival of the Land Cruiser FJ adds a fresh competitive edge to Vietnam’s compact SUV niche, currently dominated by models such as the Mazda CX‑5, Hyundai Tucson, and the Mitsubishi Outlander. By leveraging the Land Cruiser’s strong brand equity, Toyota aims to attract adventure‑oriented consumers who value durability and a distinctive design.
If you’re interested in one of the first units, keep an eye on Toyota Vietnam’s official announcements and be ready to place a reservation as soon as the sales window opens.
Final take
Set for a mid‑2026 debut, the Toyota Land Cruiser FJ promises to blend iconic off‑road heritage with a price point that feels within reach for many Vietnamese motorists. Its boxy silhouette, proven 2.7 L engine, and part‑time 4WD system make it a compelling choice for both city driving and weekend getaways. Stay tuned for dealer‑level details, and consider signing up early to avoid the typical price‑gap surprise.