Toyota named CFO Kenta Kon as its new CEO, emphasizing a strategic push into mobility tech and digital solutions. Discover the impact today.
Toyota Motor Corporation, the world’s largest automaker, announced a major leadership transition today. Long‑time CFO Kenta Kon will replace outgoing CEO Koji Sato, marking a strategic shift as the company accelerates its move toward comprehensive mobility solutions and emerging technologies.
Who is Kenta Kon?
Kenta Kon, 57, has spent over three decades at Toyota, rising through the finance and operations ranks to become one of the company’s most trusted executives.
Career Journey at Toyota
Kon joined Toyota in 1991 after earning a bachelor’s degree in economics from Tohoku University. He began in accounting, later moving into financial planning, corporate finance, and treasury. His steady climb culminated in his appointment as Chief Financial Officer in July 2025.
Strategic Roles and Tech Initiatives
Beyond finance, Kon has played a pivotal part in Toyota’s new‑mobility push. He currently chairs the board of Woven by Toyota, the group’s software‑centric technology arm focused on digital platforms and autonomous‑driving solutions. He also leads Toyota Fudōsan, the real‑estate subsidiary that is steering the high‑profile acquisition of Toyota Industries.
What His Appointment Means for Toyota
By naming a finance‑savvy leader as CEO, Toyota signals a deepening focus on profitability, sustainable investment, and cutting‑edge mobility services. In a recent interview, Kon emphasized the company’s commitment to a “fair and transparent” process in the Toyota Industries deal, underscoring the importance of corporate governance.
Key Priorities Under Kon’s Leadership
- Accelerate electric‑vehicle roll‑out worldwide
- Expand autonomous‑driving platforms through Woven
- Strengthen financial resilience and deliver stronger shareholder returns
- Drive strategic acquisitions with transparent governance
- Enhance digital ecosystems for smarter, connected mobility
Looking Ahead
As the automotive industry races toward electric, autonomous, and connected vehicles, Kon’s blend of fiscal discipline and tech‑driven vision positions Toyota to navigate the transition confidently. Stakeholders can expect a stronger push for smart‑mobility solutions, digital ecosystems, and long‑term value creation.