Discover how Toyota tops Bangkok International Motor Show 2026 with 5,672 orders while Chinese manufacturers close in. Read the full market analysis now!
The 47th Bangkok International Motor Show (BIMS) is turning heads in Thailand’s auto market. In just the first seven days (March 23‑29, 2026), the exhibition recorded an impressive 41,778 vehicle orders, underscoring strong consumer demand.
Toyota Holds the Top Spot
Japan’s Toyota remains the clear front‑runner, securing 5,672 orders and outpacing all rivals. The brand’s steady performance reaffirms its long‑standing dominance in the region.
Chinese Brands Make a Bold Charge
The most striking development is the rapid rise of Chinese manufacturers, many of which have climbed into the top‑ten list:
- MG – 4,217 orders (2nd place)
- Omoda & Jaecoo – 3,984 orders
- Changan Automobile (including Deepal & Nevo) – 3,828 orders
- Geely – 3,213 orders
- Chery – 2,588 orders
- Great Wall Motor – 2,581 orders
- GAC Group (Aion/Hyptec) – 2,489 orders
These numbers show Chinese firms rapidly shrinking the gap with traditional Japanese players.
Japanese Competitors Hold Steady
Other Japanese marques remain solid contributors, though their margins have narrowed:
- Honda – 2,479 orders
- Mazda – 2,132 orders
- Isuzu – 1,888 orders
Electric and Hybrid Models Gain Momentum
New‑energy vehicles are attracting significant interest. Emerging EV brands posted respectable figures:
- Riddara – 1,160 orders
- Zeekr – 909 orders
- Xpeng – 834 orders
- Avatr – 784 orders
Meanwhile, established Western brands such as Ford (413 orders), Nissan (377), Hyundai (177) and Kia (136) recorded modest sales.
Premium Segment Remains Quiet
Luxury labels—including Mercedes‑Benz, BMW, Audi, Tesla and BYD—have not released interim figures and will report total orders at the exhibition’s close on April 5.
What This Means for Southeast Asia’s Auto Landscape
The half‑way results point to a clear shift: Chinese manufacturers, especially in electric and hybrid categories, are challenging Japanese supremacy that has lasted for decades. If the current pace continues, the final BIMS rankings could signal a new power balance for the Southeast Asian automotive sector.
The Bangkok International Motor Show runs until April 5, offering the industry one more week to reshape the market narrative.