Discover how Ford Everest stays ahead in the D‑size SUV segment as electric rivals like VinFast VF 8 surge. Read the full analysis now!
In early May, Vietnam’s homegrown automaker VinFast unveiled the next‑generation VF 8, a fully electric D‑size SUV that has instantly reignited competition in the one‑billion‑dong price segment. With its modern design, extended range and a price tag that undercuts many imported models, the VF 8 is poised to become the benchmark for electric SUVs in this class.
Why the Ford Everest Remains the Benchmark
Amid the buzz around electric newcomers, the Ford Everest continues to dominate the D‑size SUV market in Vietnam. In April alone, Ford sold 641 units, pushing total sales for the first four months of 2024 to 4,221 units. This makes the Everest the most consistent performer among vehicles priced around the one‑billion‑dong mark.
The model’s success stems from a blend of strengths:
- Robust Design: Borrowing muscular cues from Ford’s truck lineup while offering a family‑friendly silhouette.
- Seven‑Seat Flexibility: One of the few D‑size SUVs that still provides a practical 7‑seat configuration.
- Powertrain Options: A 2.3‑liter EcoBoost twin‑turbo gasoline engine (300 hp, 446 Nm) and upgraded 2.0‑liter i4 TDCi diesel engines paired with a new 10‑speed automatic transmission.
- Customization: Four drivetrain variants, eight price‑and‑color combinations, and both front‑ and all‑wheel‑drive choices.
Priced at VND 1.629 billion for the 2.3 L EcoBoost version, the Everest is positioned to safeguard Ford’s crown as new electric and hybrid models aggressively target the same price bracket.
Veteran Competitors Facing Headwinds
Historically, the D‑size segment has been shared by several well‑established players, but not all are faring equally.
Hyundai Santa Fe
The Santa Fe, once a strong challenger, has seen a dip in sales after a controversial rear‑end redesign. Even with a hybrid variant added to the lineup, the model struggles to regain momentum, and its 2024 refresh has yet to convince discerning buyers.
Toyota Fortuner
Toyota’s Fortuner retains a loyal niche audience thanks to the brand’s strong reputation and distinctive character. However, its appeal is largely limited to long‑time Toyota enthusiasts, making it difficult to attract a broader, younger clientele.
New Entrants from China: A Fresh Wave of Competition
As the traditional B‑ and C‑size SUV segments become crowded, Chinese manufacturers are seizing the opportunity to enter the premium D‑size space with aggressive pricing and cutting‑edge technology.
- Geely Monjaro: Launched after the successful Coolray, it offers a price range of VND 1.099‑1.199 billion.
- Geely Okavango: Rumoured to debut soon, targeting sub‑billion‑dong buyers.
- Lynk & Co 08: Youth‑focused design with a starting price of VND 1.299 billion, packed with high‑tech features.
- BYD Sealion 8: Fully electric, but its branding controversy (the “Tang” name debate) may hinder market acceptance.
Each newcomer faces its own set of challenges—whether it’s unfamiliar styling, brand perception, or naming disputes—but they collectively raise the stakes for all players in the segment.
What the Electric Wave Means for the D‑Size SUV Landscape
The arrival of the VinFast VF 8, along with the Chinese electric and hybrid offerings, signals a shift from a market dominated by internal‑combustion veterans to one where technology, price‑to‑value ratio, and youthful appeal are decisive factors.
For the Ford Everest, the path forward lies in leveraging its versatile seven‑seat layout, proven powertrains, and extensive dealer network to maintain its leadership position. Meanwhile, legacy rivals must innovate—either by refreshing design language, expanding hybrid options, or improving after‑sales support—to stay relevant.
Bottom Line
The D‑size SUV segment in Vietnam is undergoing a clear bifurcation. Ford’s Everest remains the steady leader, thanks to a broad product suite and practical seven‑seat configuration. Traditional challengers like Hyundai Santa Fe and Toyota Fortuner are scrambling to recapture lost ground, while a wave of Chinese entrants and the electrified VinFast VF 8 are reshaping consumer expectations.
In the coming months, market share will no longer be the exclusive domain of established brands; success will belong to those who blend reliable utility with forward‑looking technology and can connect with a younger, tech‑savvy audience.