Ford posts a 6% rise in U.S. sales for 2025, driven by hybrid models and the affordable Maverick pickup, despite a slowdown in EV demand. Learn more now!
Ford announced that its U.S. sales climbed 6% in 2025, delivering a total of 2,204,124 vehicles compared with 2,078,832 units a year earlier. The growth was powered by soaring demand for hybrid models and the budget‑friendly Maverick compact pickup, which helped offset a broader slowdown in pure‑electric vehicle (EV) sales.
Record Sales Figures Amid Industry Turbulence
The Detroit‑based automaker posted its strongest full‑year performance since the launch of its current model line‑up. While rivals such as Toyota, Hyundai and General Motors also reported year‑over‑year gains, the sector faced headwinds from lingering tariff debates and the recent elimination of the $7,500 federal tax credit for all‑electric cars.
Hybrid Segment Surges
Hybrid vehicles emerged as the star of Ford’s portfolio, with sales jumping nearly 22% to 228,072 units. Customers appear to be gravitating toward the combination of better fuel economy and a lower price point, especially as overall vehicle pricing remains high across the market.
Maverick Pickup Keeps Momentum
The Maverick, Ford’s compact and affordable pickup, continued its upward trajectory, posting an 18% increase to 155,051 units sold. Andrew Frick, head of Ford’s gasoline‑and‑electric vehicle division, noted, “The Maverick truly makes a big dent in how we solve affordability for the market.”
EV Strategy Shifts
In December 2025, Ford disclosed a $19.5 billion write‑off on under‑performing EV assets and announced the suspension of several electric‑only projects. The move reflects the impact of recent policy changes under the Trump administration and weaker consumer demand for battery‑electric models.
Future EV Plans: A New Platform and an Affordable EV Pickup
To streamline costs, Ford introduced the Ford Universal EV Platform, a flexible architecture designed to underpin a range of future models. With a $5 billion investment, the company aims to launch its first vehicle on this platform—a $30,000 electric pickup that will share its footprint with the Maverick.
Additionally, Ford has re‑engineered the second‑generation F‑150 Lightning into an extended‑range electric‑vehicle (EREV) configuration, addressing previous concerns about charging infrastructure and driving range.
Overall, the 2025 results illustrate Ford’s ability to pivot toward profitable segments while recalibrating its electrification strategy for the next wave of market demand.