Gasoline MPVs in Vietnam slash prices to compete with surging electric rivals. Discover the best summer deals on family cars here!
The budget Multi-Purpose Vehicle (MPV) segment in Vietnam is currently a battlefield. Traditionally dominated by reliable gasoline-powered family haulers, the market is shifting as electric vehicles (EVs) gain rapid momentum. To protect their market share and boost summer sales, legacy brands are launching aggressive promotional campaigns.
The Gasoline Heavyweights: Slashing Prices to Stay Relevant
For years, budget MPVs have been a staple for Vietnamese families due to their spacious interiors and competitive pricing compared to A-segment city cars. However, the rise of “green” alternatives has forced brands to offer unprecedented incentives.
Mitsubishi Xpander: Defending the Crown
The Mitsubishi Xpander remains the gold standard for gas-powered MPVs in Vietnam, consistently leading in sales. Despite its dominance, Mitsubishi is not taking any chances. In May, the brand offered fuel vouchers ranging from 67 million to 80 million VND, depending on the version, to keep buyers interested.
Toyota and Honda: Registration Fee Incentives
Toyota has taken a more direct approach with the Veloz Cross and Avanza Premio. The Japanese automaker is supporting 100% of the registration fees, providing one year of hull insurance, and offering preferential interest rates. These deals translate to a value of 65-70 million VND for the Avanza Premio and 73-75 million VND for the Veloz Cross.
Meanwhile, Honda is offering 50% registration fee support for the BR-V in May, valued between 31.5 and 35.3 million VND, with additional insurance perks for the L variant.
Hyundai and Suzuki: Competitive Packages
Hyundai has made a bold move with the upgraded Stargazer, launching a massive promotion of up to 107 million VND. This package includes direct price cuts from the manufacturer and dealers, Platinum Hyundai membership, and extended warranty options.
Suzuki is also in the fray with the XL7 Hybrid, offering up to 55 million VND in value, including 50% registration fee support and a comprehensive 6.5-year maintenance package for 2025 models.
The Electric Disruption: A New Era of Family Transport
The primary catalyst for these price wars is the rapid ascent of electric MPVs. Once a rarity, EVs are now becoming mainstream, threatening the very foundation of the budget gasoline segment.
- BYD M6: As the pioneer of the electric MPV segment in Vietnam, the M6 has already recorded 2,000 units sold.
- VinFast: The local giant is dominating the landscape. The Limo Green has become VinFast’s best-selling EV with a staggering 12,471 units sold by the end of March. Additionally, the family-centric VF MPV 7 recorded 3,686 units in the first quarter alone.
The Numbers: A Stark Contrast
When comparing the quarterly data, the pressure on gasoline engines becomes clear. While the Mitsubishi Xpander led the gas segment with 4,231 units—making it the second best-selling internal combustion engine (ICE) vehicle overall in Vietnam—it is significantly eclipsed by the volume of VinFast’s electric offerings.
Other gasoline contenders are struggling further. The Toyota Veloz Cross followed with 2,175 units, while the Kia Carens (1,321), Hyundai Stargazer (969), Suzuki XL7 Hybrid (779), and Honda BR-V (706) all saw lower volumes. The Toyota Avanza Premio currently sits at the bottom with only 200 units sold in the first three months of the year.
What’s Next for the Vietnamese Market?
The “electrification shock” is real. As consumers pivot toward sustainable and lower-operating-cost vehicles, gasoline MPVs can no longer rely on brand loyalty alone. Industry experts predict that the next wave of competition will see a surge in Hybrid MPVs. By blending traditional combustion with electric efficiency, manufacturers hope to provide a “green transition” for customers who aren’t yet ready to go fully electric.