Tata Motors will use Chinese‑made Chery EV platform to develop its premium Avinya line, accelerating its electric‑luxury push. Learn more now!
Tata Motors announced a strategic partnership with Chinese automaker Chery to develop the Avinya series – a line of premium electric vehicles aimed at the global luxury market. By adopting Chery’s proven EV platform, Tata hopes to fast‑track development, cut costs, and bring its first Avinya model to market by 2027.
Why Tata Switched Platforms
Originally, Tata planned to base Avinya on Jaguar Land Rover’s EMA architecture, targeting a 2025 launch. The project stalled when JLR cancelled its EMA‑based EV programme in India last year, leaving Tata without a ready‑made platform. Partnering with Chery provides an immediate solution, allowing Tata to keep its electrification timeline on track.
The Avinya Roadmap
- 2027 launch: The first Avinya model, built on Chery’s platform, will be assembled in Tata’s new plant in Tamil Nadu using complete kits shipped from China.
- 2029 rollout: A second model is slated for release, with two additional variants under consideration for later years.
- Localisation drive: Tata aims to increase domestic content, gradually sourcing more components from Indian suppliers.
Chinese EV Tech Gains Ground in India
India’s strict controls on direct Chinese investment since 2020 have pushed automakers toward licensing and technical collaborations rather than equity stakes. Chery’s expertise offers Tata a way to access cutting‑edge EV technology without breaching policy limits.
Competitive Landscape
Electric vehicles already account for roughly 14% of Tata’s total sales, and the company targets over 30% by 2030. However, rivals such as Mahindra & Mahindra and JSW MG Motor are intensifying the race. Notably, JSW Motor has also struck a licensing deal with Chery for its own EV platform.
Implications for the Global Market
Chery, China’s largest car exporter, is expanding its footprint through joint‑venture models across Europe, Southeast Asia, and Latin America—mirroring strategies once employed by Toyota and Tesla. The Tata‑Chery partnership highlights how Indian manufacturers are increasingly leveraging Chinese EV know‑how to stay competitive on a global stage.
Analysts warn that despite rising R&D spend, Indian automakers still lag behind Chinese firms in speed of innovation, cost efficiency, and scale. Collaborations like this could narrow the gap and reshape the luxury EV segment worldwide.