Discover the budget‑friendly Toyota Hilux Champ transformed with a Brabus‑inspired look at BIMS 2026 – see the details and pricing now.
At the 2026 Bangkok International Motor Show (BIMS), Toyota unveiled a strikingly altered version of its budget‑friendly Hilux Champ. Styled after the high‑performance Brabus line, the concept quickly became one of the most talked‑about pickups on the show floor.
Exterior: From Plain to Power‑Ready
The front and rear bumpers have been completely re‑designed, while the wheel arches are widened for a broader stance. The grille is painted white to match the body, giving the Hilux Champ a tougher, more commanding presence.
Black accent pieces add contrast, and a functional air‑intake scoop sits on the hood. LED “swan‑neck” lights on the roof echo the styling of the Mercedes‑AMG G 63 tuned by Brabus.
Standard steel wheels are replaced with Lenso multi‑spoke alloy rims wrapped in off‑road tires, boosting both aesthetics and capability.
Practical Enhancements
Ground clearance has been raised, which slightly raises the step‑over height. To compensate, the tuners added black‑finished aluminum side steps at the front, rear, and both sides, making entry and cargo loading easier.
Interior: A Blend of Comfort and Tech
The cabin borrows the newest Hilux steering wheel and features a modern infotainment screen. Red stitching accents the dashboard, while sport‑style Alcantara‑wrapped seats give the interior a premium feel.
Powertrain & Specs
Toyota has not released detailed specifications for the concept, but it is expected to retain the standard 2.4‑liter turbo‑diesel engine that delivers 148 hp, paired with a six‑speed automatic transmission and rear‑wheel drive.
Platform Details
Images suggest the build is based on the Super SWB (short‑wheel‑base) Hilbert Champ, the shortest model in the range at 4,520 mm overall length and a 2,580 mm wheelbase—shorter than a Toyota Corolla Cross.
Pricing in Thailand
In Thailand, the Hilux Champ SWB starts at 615,000 baht (≈ US $18,700). The entry‑level trim is priced at 519,000 baht (≈ US $15,800).
Market Position
The Champ line emphasizes practicality: a body‑on‑frame chassis, flat cargo box, and factory‑pre‑drilled mounting points allow owners to convert the truck into a delivery van, mobile sales unit, camper, or any custom configuration.
According to Noriaki Yamashita, President of Toyota Motor Thailand, the Hilux Revo and Hilux Champ together captured 48.7 % of Thailand’s pickup market in 2025.
Who’s Behind the Build?
While Toyota kept details under wraps, vertical stickers on the truck’s side panel point to Thailand‑based Azzy Autoparts as the likely modifier.
The Brabus‑inspired Hilux Champ demonstrates how an affordable workhorse can be turned into a head‑turning lifestyle vehicle without sacrificing its core utility.