Mazda is considering a 600‑horsepower electric pickup built on China’s Deepal E07 platform, targeting the fast‑growing EV truck market. Read more to discover the future of Mazda’s electrification.
Background: Mazda’s Expanding EV Ambitions
For decades Mazda has been known for its lightweight, driver‑focused gasoline models. Now the Japanese automaker is hinting at a bold new chapter – a high‑performance electric pickup that could deliver around 600 horsepower. The concept marks a departure from Mazda’s traditional design language and signals a willingness to explore partnerships beyond its usual suppliers.
The Deepal E07 Platform
The prospective pickup appears to be based on the Deepal E07, a Chinese‑made “transformer” vehicle that can shift between an SUV silhouette and an open‑bed truck thanks to a retractable rear glass. Deepal is a subsidiary of Changan, which already supplies the underpinnings for several Mazda‑branded EVs such as the Mazda 6e and the upcoming CX‑6e. By leveraging an existing architecture, Mazda could accelerate entry into the electric‑truck segment without the cost of developing a ground‑up platform.
Why an Electric Pickup Now?
Globally, demand for electric pickups and plug‑in hybrid trucks is rising sharply, especially in markets like Australia, North America, and parts of Europe. Competitors such as BYD’s Shark 6 and Ford’s Ranger PHEV have already begun staking claims. Consumers are no longer satisfied with basic utility; they want performance, zero‑emission credentials, and a thrilling driving experience. A 600‑hp powertrain would position Mazda alongside sports cars rather than conventional work trucks.
Technical Specs at a Glance
- Powertrain: Single rear‑motor or dual‑motor all‑wheel‑drive configuration
- Battery: 90 kWh pack delivering up to ~550 km (≈340 mi) on a single charge
- Peak Output: Close to 600 hp (≈447 kW)
- 0‑100 km/h (0‑62 mph) acceleration: Approximately 3.9 seconds
- Body: Convertible rear glass that folds away to reveal a cargo bed, blending SUV comfort with pickup utility
What This Means for Mazda
Until now, Mazda’s only pickup, the BT‑50, has shared its chassis with the Isuzu D‑Max. Turning to the Deepal E07 could be the quickest route for Mazda to expand its electric lineup, diversify revenue streams, and meet tightening CO₂ regulations. However, senior engineering leader Hiroshi Ozawa cautioned that while the idea is intriguing, it is not an immediate priority for the joint Changan‑Mazda venture.
Outlook
Even without a formal announcement, Mazda’s public discussion of a “super pickup” suggests the company is actively evaluating unconventional routes to electrification. If the concept moves forward, it could reshape how the brand is perceived—from a niche sports‑car maker to a contender in the high‑performance EV truck arena.
Stay tuned for updates as Mazda decides whether to badge this groundbreaking vehicle with its own emblem or continue the partnership model that has defined its recent electric push.