The Huawei‑JAC Maextro S800 has become China’s top-selling luxury electric sedan, outselling Porsche, BMW and Maybach combined. Discover why it’s a game‑changer.
China’s electric‑vehicle market hit a new high this month as the Huawei‑JAC Maextro S800 luxury sedan logged record sales, outpacing the combined figures of Europe’s top‑end models.
Sales Milestone
According to December 2025 data from Haidaxing ECC, 4,376 units of the Maextro S800 were delivered – a 104% jump from the previous month. This single‑month volume pushed the model ahead of the Porsche Panamera, BMW 7 Series and Maybach S‑Class, which together moved only 1,593 vehicles.
Since its launch in August 2025, the S800 has accumulated 11,453 deliveries. The 10,000th car was ceremonially handed to martial‑arts legend Jet Li in mid‑December, underscoring the model’s cultural impact.
Pricing and Competitive Positioning
The S800 starts at RMB 708,000 (about US$98,000) with a top‑of‑the‑range trim exceeding RMB 1 million. These price points place the Huawei‑branded sedan directly against premium European offerings while still undercutting many domestic luxury EVs.
Technical Highlights
Built on a near‑5.5‑metre platform, the S800 emphasizes a digital cabin: a 15.6‑inch central touchscreen and a 16‑inch passenger‑side display. The pure‑electric version uses a dual‑motor layout delivering 390 kW, paired with a 95 kWh battery that offers a CLTC‑rated range of 702 km.
For customers needing extra performance, an extended‑range (EREV) configuration pushes power to 635 kW, blending high efficiency with sport‑car acceleration.
Why It’s Winning
Analysts attribute the S800’s success to two key factors: a clear premium positioning backed by Huawei’s powerful brand, and the HIMA distribution network – a sales channel owned and operated by Huawei that ensures a seamless buying experience.
Other Chinese luxury sedans, such as BYD’s Yangwang U7 or Nio’s ET9, still lag far behind in sales, highlighting the unique market traction Huawei has achieved.
Looking Ahead
With strong demand, expanding dealer coverage, and a roadmap that promises even larger battery options, the Maextro S800 is set to reshape the high‑end EV segment in China and could spark interest in other markets.
Stay tuned for updates on Huawei’s next moves in the global luxury electric‑car arena.