Ferrari’s electric car Luce delivers 1,050 hp from four motors and a striking Jony Ive design. Ferrari says buyers need time to appreciate it. Learn more.
Ferrari’s first electric model
Ferrari has unveiled the Luce, its inaugural all‑electric car, priced around €550,000 (about $640,000). Unlike the brand’s traditional low‑profile, gasoline‑powered supercars, the Luce is a four‑door, five‑seat family saloon.
Design sparks debate
The styling, led by former Apple chief design officer Jony Ive together with Marc Newson, departs dramatically from Ferrari’s classic silhouette. The futuristic shape has divided fans; some have even likened it to a household appliance.
Gianmaria Fulgenzi, Ferrari’s product development director, says the Luce “needs to be felt” before people can grasp the brand’s intent. “These kinds of cars have to be seen repeatedly. If the brain rejects a design at first glance, it will close off further appreciation,” he explained at a recent event in Milan.
Performance figures
Under the sleek skin sit four electric motors that together produce 1,050 hp. The Luce can sprint from 0‑100 km/h in 2.5 seconds and reaches a top speed of 310 km/h, delivering the thrill expected of a Ferrari.
Ferrari’s stance
The Italian automaker says early criticism has not dented demand; interest in the Luce remains “very strong.” It also refutes rumours that loyal customers would be forced to buy the Luce to access limited‑edition models.
Fulgenzi acknowledges that the car’s unconventional aerodynamics may make some question whether it is a “real Ferrari,” but he insists it represents “a different kind of Ferrari” and that its bodywork is the most complex in the current lineup.
What to expect
According to Fulgenzi, despite being fully electric, the Luce retains the emotional connection that defines Ferrari. “When you sit inside, you feel a certain emotion. When you drive, you realize you’re home – the same driving sensations you love from other Ferraris are here too,” he said.