Ferrari’s Luce electric supercar is stirring controversy, but buyers are eager to reserve one. Get the full story on design, pricing and market reaction – explore now!
Ferrari’s CEO, Benedetto Vigna, says the brand’s first fully electric supercar – the Ferrari Luce – is already generating “strong interest” from both new buyers and long‑time enthusiasts, despite a wave of criticism after its debut in Rome on May 26.
Pricing and Design Spark Debate
With a price tag of roughly €550,000 (about $640,000), the Luce has quickly become a hot topic on social media. Many commentators argue that its futuristic styling deviates too far from Ferrari’s traditional DNA, and some even compare it to mass‑market EVs, including models from Chinese manufacturers.
CEO Responds to the Backlash
Speaking at a press event in Modena, Vigna dismissed the criticisms, emphasizing the overwhelmingly positive feedback from customers who attended the launch. “We have received strong interest, including from new customers,” he said.
Customer Reception at the Rome Launch
Ferrari showcased the Luce to around 1,600 guests over two days in Rome. The official order book opened on May 28, and Vigna confirmed that deposits were already being placed, with many attendees indicating they want to own the car.
Market Reaction and Stock Movement
The initial market response was mixed. Ferrari’s shares fell more than 8% on May 27 as investors reacted cautiously to the brand’s first pure‑electric model. The stock steadied the following day and rose 1.4% on May 29.
Clarifying the Luce’s Role in Ferrari’s Line‑up
Vigna stressed that the Luce is an addition—not a replacement—to Ferrari’s existing range. The company will continue to develop internal‑combustion and hybrid models alongside its electric offerings.
Why the Price Is Justified
According to Vigna, customers are paying for cutting‑edge technology and the brand’s commitment to innovation. Detailed order figures will be revealed in July 2026, coinciding with the release of Ferrari’s second‑quarter 2026 earnings.
Looking Ahead
As the automotive world accelerates toward electrification, Ferrari’s Luce represents a bold step for the iconic marque. Whether you see it as a disruption or a natural evolution, the supercar is already shaping conversations about the future of luxury performance.