Lamborghini’s CEO explains why ditching a full‑electric model in favor of plug‑in hybrids was a smart choice amid Ferrari’s EV backlash. Read more now.
Speaking to CNBC, Lamborghini chief executive Stephan Winkelmann said the fierce criticism aimed at Ferrari’s new electric model, the Luce, validates the Italian marque’s decision to abandon a pure‑electric supercar in favor of a plug‑in hybrid lineup.
Why Lamborghini Chose Plug‑In Hybrids
Winkelmann explained that retiring the previously planned Lanzador electric project was “the right thing to do.” He added that each brand must decide its own path: “The shift from a traditional internal‑combustion engine to a plug‑in hybrid is a very important decision for us, and it’s working out as we expected.”
The CEO emphasized that innovation remains essential, but it should not be pursued merely for its own sake or forced upon customers. “Innovation is crucial for success, but it has to make sense for the brand and the driver,” he said.
Ferrari’s Luce Sparks Backlash
Ferrari unveiled the Luce on 25 February in Italy, a model designed by former Apple design chief Jony Ive. Its minimalist interior and rounded exterior marked a stark departure from the classic, muscular aesthetics that have defined the marque for decades.
The response has been mixed at best. Former Ferrari CEO Luca di Montezemolo and Italy’s Deputy Prime Minister and Transport Minister Matteo Salvini publicly criticized the vehicle, arguing that an electric supercar could dilute Ferrari’s heritage of roaring engines and iconic design.
Market Reaction and Stock Impact
Investors reacted quickly. Ferrari’s shares slipped about 8% on the Milan exchange and fell 5.3% on the New York Stock Exchange after the Luce’s debut. Analysts linked the drop partially to disappointment over the design and concerns that the brand’s move toward electrification might erode its core identity.
Meanwhile, Lamborghini—part of the Volkswagen Group—has joined several global automakers in scaling back pure‑electric investments after sensing weaker demand for high‑performance EVs in the supercar segment.
The Future of Supercar Powertrains
Winkelmann’s comments suggest that Lamborghini will continue to refine its hybrid technology, blending electric assistance with the visceral sound and power that enthusiasts expect. The company plans to roll out a new generation of plug‑in hybrids over the coming years, positioning itself as a bridge between traditional supercar thrills and the industry’s gradual shift toward electrification.
For now, the Lamborghini strategy appears to be paying off, reinforcing the brand’s reputation for performance while navigating the complex landscape of sustainability and consumer expectations.