Honda’s new Avancier, a 7‑seat hybrid SUV built in Thailand, targets Southeast Asian markets from 2027. Discover specs and pricing – learn more now!
Honda is gearing up for a bold comeback in Southeast Asia with a brand‑new, three‑row SUV called the Avancier. Slated to roll out from 2027, the 7‑seat model will be assembled in Thailand and positioned above the popular CR‑V while offering more space than the Ford Everest.
Strategic move against Chinese rivals
Facing mounting competition from Chinese automakers, Honda admitted it has been losing ground in the Asian market. The Avancier is part of a “counter‑attack” strategy designed to reclaim market share by delivering a premium, hybrid‑only SUV.
Design language and dimensions
Styled with Honda’s signature sporty cues, the Avancier features a sleek vertical tail‑lamp cluster linked by a full‑width LED strip, reminiscent of the electric e:N2 concept. Its dimensions—4,960 mm long, 1,950 mm wide and 1,690 mm high—make it longer and wider than the Ford Everest (4,914 × 1,923 × 1,840 mm) while sitting lower to the ground.
Hybrid‑only powertrain
The Avancier will run exclusively on Honda’s e:HEV hybrid system. A 2.0‑liter gasoline engine pairs with a high‑output electric motor and an S+ Shift electronic transmission borrowed from the latest Prelude. No conventional gasoline‑only version will be offered.
Production and market rollout
- Assembly plant: Thailand, the region’s largest automotive hub.
- Launch year: Early 2027.
- Target markets: All ASEAN countries, with potential entry into Japan as a replacement for the upcoming Odyssey minivan.
- Pricing advantage: ASEAN‑free‑trade‑zone status should keep prices competitive.
By basing the Avancier on Honda’s new midsize modular platform, the automaker reduces weight and improves efficiency—key factors as the market shifts toward electric and hybrid vehicles from Chinese competitors.
Stay tuned for official specs, pricing, and availability as Honda prepares to unveil the Avancier later this year.