Lotus Cars officially enters the Vietnam market with the Emira, Eletre, Emeya, and the 2,000hp Evija. Explore the new era of British performance now!
After months of anticipation and leaked teasers, the legendary British sports car manufacturer, Lotus Cars, has officially made its debut in the Vietnamese market. Known for its rich racing heritage and precision engineering, Lotus—now under the ownership of the Geely Group since 2017—is positioning itself as a dominant force in the luxury sports vehicle segment in Southeast Asia.
A Diverse Lineup for Every Enthusiast
The launch event showcased a sophisticated range of vehicles designed to cater to both traditional petrol-heads and the new wave of electric vehicle (EV) adopters. Lotus introduced three primary models for sale—the Eletre, Emeya, and Emira—while also unveiling the breathtaking Evija hypercar to an exclusive group of Vietnamese clients.
The Lotus Emira: A Tribute to Internal Combustion
For those who crave the raw roar of an engine, the Emira stands as the sole internal combustion engine (ICE) model in the current lineup. Drawing design inspiration from the legendary Elise, Exige, and Evora, the Emira is a love letter to the brand’s lightweight performance roots.
In Vietnam, the Emira is available in five distinct versions: Turbo, Turbo SE, V6 SE, SE Racing Line, and the top-tier V6 SE Racing Line. The standout variant is undoubtedly the V6 SE Racing Line, featuring:
- Engine: 3.5L Supercharged V6
- Transmission: 6-speed manual
- Performance: 406 hp and 420 Nm of torque
- Speed: 0-100 km/h in 4.6 seconds with a top speed of 290 km/h
Pricing for the Emira starts at 7.88 billion VND, with the high-performance V6 variants reaching up to 12.888 billion VND. Industry experts suggest the Emira may be the most accessible model for the local market, as it bypasses the current limitations of Vietnam’s EV charging infrastructure.
The Electric Evolution: Eletre and Emeya
Lotus is aggressively pivoting toward electrification, and the introduction of the Eletre and Emeya signals a bold new chapter.
The Lotus Eletre is a luxury electric SUV offered in five versions. The base 600 and 600 GT SE variants are powered by a single motor and a 112 kWh battery, delivering 603 hp and 710 Nm of torque. These models can sprint from 0-120 km/h in 4.5 seconds and boast a WLTP range of 600 km. Pricing for the Eletre ranges from 4.448 billion VND for the 600 series to 7.188 billion VND for the 900 Sport Carbon.
The Lotus Emeya, a rare hyper-Grand Tourer (hyper-GT), brings futuristic luxury to Vietnamese roads. Available in 600 hp and 900 hp configurations, the Emeya is a speed demon, capable of hitting 0-100 km/h in a staggering 2.78 seconds. Its price point mirrors the Eletre, ranging from 4.488 billion to 7.188 billion VND.
The Crown Jewel: The Lotus Evija
The highlight of the launch was the appearance of the Lotus Evija. Vietnam marks the first market in Southeast Asia to be introduced to this electric masterpiece. The Evija is not a mass-market vehicle; it is a limited-production hypercar reserved for the world’s most elite collectors.
The technical specifications of the Evija are nothing short of astronomical:
- Powertrain: Quad-electric motor setup
- Output: 2,011 hp and 1,704 Nm of torque
- Acceleration: 0-100 km/h in under 3 seconds and 0-300 km/h in just 9 seconds
- Top Speed: 300 km/h
While official local pricing remains undisclosed, the Evija commands a global price tag of approximately $2.2 million USD, cementing its status as one of the most exclusive cars on the planet.
Conclusion: A New Era for Luxury Cars in Vietnam
By bringing a mix of traditional supercars and cutting-edge EVs to Vietnam, Lotus Cars is not just selling vehicles; they are introducing a new standard of British luxury and performance. Whether it’s the visceral experience of the Emira or the silent power of the Evija, Lotus is set to redefine the high-end automotive landscape in the region.