Mercedes-AMG aims to boost global sales to 200,000 units by 2030, backed by new models, hybrid powertrains and EVs. Discover the ambitious plan now.
Mercedes‑AMG, the high‑performance arm of Mercedes‑Benz, has unveiled a bold growth strategy that targets 200,000 vehicles sold globally each year by the end of the decade. The figure represents a roughly 38% increase over the 145,000 units delivered in 2025 and more than double the brand’s 2015 volume.
Why the Sales Leap Matters
The new target is central to Mercedes‑AMG’s ambition to become the dominant force in the luxury performance segment. Reaching 200,000 units will also help the broader Mercedes‑Benz group move toward its own goal of 400,000 vehicles sold in the United States annually by 2030.
Expanding the Model Portfolio
To fuel this growth, AMG is rolling out a flood of fresh models across every segment. Highlights include:
- The all‑electric AMG GT 4‑Door Coupe, launched in May 2026, featuring three axial‑flux electric motors that together produce a staggering 1,169 horsepower.
- A new AMG G 63 Cabriolet, the first open‑top G‑Class for the North American market, slated for a global debut in 2028.
- Two additional electric vehicles built on AMG’s dedicated EV platform – an SUV and an SUV‑coupe – with the SUV becoming the first high‑clearance model developed entirely at AMG’s Affalterbach plant.
- The performance‑focused CLE 63, arriving in late 2027 as a “pure AMG” offering that will boost brand recognition in North America.
- A limited‑run Mythos edition, part of AMG’s ultra‑exclusive line, limited to 30 units that are already sold.
- New Black Series homologation car that will serve as the street‑legal counterpart to AMG’s upcoming GT3 race car.
Next‑Generation Powertrains
AMG’s powertrain strategy is shifting from a ten‑variant engine lineup to a streamlined four‑core family built around two platforms: a new V8 and an updated inline‑6. Both engines will meet current and future emissions standards while delivering higher output.
In addition to the internal‑combustion upgrades, AMG is accelerating its electrified portfolio. The brand’s first fully electric performance sedan (the GT 4‑Door Coupe) demonstrates how electric drivetrains can deliver supercar‑level power without compromising AMG’s signature driving dynamics.
Key Markets and Competition
The United States remains AMG’s largest market, accounting for over one‑third of global sales. Here, AMG faces fierce competition from BMW’s M division, Audi’s RS line, Cadillac’s V‑Series, and Genesis’s Magma range. Despite the rivalry, AMG’s blend of aggressive styling, razor‑sharp handling, and emotional driving experience keeps it at the forefront of the performance‑luxury segment.
Looking Ahead
By diversifying its lineup to include both high‑performance internal‑combustion models and cutting‑edge electric vehicles, AMG expects a dramatically broader product range by the end of the decade. This balanced approach aims to attract traditional enthusiasts while welcoming a new generation of eco‑conscious performance buyers.
With a clear roadmap, fresh powertrains, and an expanded model slate, Mercedes‑AMG is poised to turn its 200,000‑unit sales ambition into reality.