Explore the latest trends in pickup trucks Vietnam, from Ford Ranger dominance to VinFast’s upcoming hybrid VF Wild – read more now!
After a turbulent first half of 2026, Vietnam’s pickup‑truck segment is finally catching its breath. With regulatory hurdles easing and a promising new model on the horizon, the market is poised for fresh competition.
Current Landscape: Four Main Players
Following Mazda’s quiet exit with the BT‑50, the Vietnam Automobile Manufacturers Association (VAMA) reports that only four nameplates dominate the segment: Ford Ranger, Toyota Hilux, Mitsubishi Triton and Isuzu D‑Max. Despite the limited roster, pickups remain a hot‑ticket category for Vietnamese buyers who value durability and cargo capacity.
Ford Ranger – The Unstoppable King
Ford’s Ranger continues to reign supreme. By the end of May, VAMA recorded 6,134 units sold – more than half of the 10,786 pickups delivered nationwide in the first five months. The American workhorse’s consistent performance, robust after‑sales network, and aggressive pricing have kept it ahead of even the most determined Japanese rivals.
Toyota Hilux – Closing the Gap
Toyota’s Hilux is the only challenger showing real momentum. Since the launch of its latest generation, the Hilux has moved 2,981 units, securing second place in the segment and outperforming Mitsubishi’s Triton, which logged just 1,319 units. A February sales surge even saw the Hilux briefly claim the top spot before the Ranger reclaimed it.
Other Contenders
- Mitsubishi Triton – 1,319 units sold, fourth in the ranking.
- Isuzu D‑Max – 352 units, with a peak of 117 units in the first reporting period of 2026.
Regulatory Relief Fuels Optimism
Until April, strict classification rules and city‑center traffic restrictions hampered pickup sales, especially for models over 3.5 tonnes. The new Decree 241/2026, effective 1 July, removes these barriers, allowing dual‑cabin and van‑style pickups under 3.5 tonnes to be treated like passenger cars on the road. This change is expected to boost consumer confidence and expand usage scenarios for the segment.
Enter the Hybrid Era: VinFast VF Wild
Amid the regulatory uplift, Vietnamese automaker VinFast is set to launch the VF Wild – the country’s first hybrid pickup. Initially teased as an all‑electric model, recent leaks suggest a plug‑in hybrid variant (and possibly a gasoline‑electric blend) will be offered. While exact specifications and launch dates remain under wraps, VinFast aims to debut the VF Wild in the second half of 2026.
The hybrid drivetrain is the VF Wild’s headline feature, promising lower emissions, better fuel economy, and eligibility for city‑center low‑emission incentives. If successful, it could attract buyers who are environmentally conscious yet still need the rugged utility of a pickup.
Why Hybrid Matters in Vietnam
Large Vietnamese cities are tightening emissions standards, especially in central districts. A hybrid pickup like the VF Wild would naturally rank higher in buyer priority lists compared with traditional gasoline‑only models, offering a tangible advantage in both operating cost and regulatory compliance.
What’s Next for the Segment?
Ford is not standing still. The American brand plans to enrich the Ranger lineup with additional trims and accessories while keeping the sticker price steady, a move designed to solidify its “king of pickups” status.
At the same time, the arrival of a locally produced hybrid could shake up the hierarchy. Even if the VF Wild starts with modest volumes, its novelty and eco‑friendly credentials may generate enough buzz to force established players to accelerate their own electrification strategies.
In short, the second half of 2026 promises a more dynamic, competitive, and greener pickup‑truck market in Vietnam. Stay tuned for more updates as the VF Wild rolls out and the sales race heats up.