Toyota cuts the price of its new bZ Woodland electric SUV by up to $6,500 to boost US competitiveness against Subaru’s Trailseeker. Learn the details and how to save now!
Toyota has announced a fresh price reduction for its recently launched bZ Woodland electric SUV, shaving up to $6,500 off the sticker price. The move is a clear attempt to sharpen the brand’s edge in the U.S. market, where the new model faces stiff competition from Subaru’s Trailseeker.
Why the Discount Matters
The bZ Woodland entered a complex segment for electric crossovers. It was conceived with the expectation of receiving federal EV tax credits, yet it launched without those incentives. Meanwhile, Subaru’s sibling model – the Trailseeker – offers a lower base price by several thousand dollars. By cutting the price, Toyota hopes to recoup some of the lost tax‑credit advantage and keep the Woodland attractive to cost‑conscious buyers.
Incentive Options for Buyers
According to Cars.com, the discount can be taken in several forms:
- Cash incentive: $5,000 off the purchase price for outright buyers.
- Lease bonus: $6,500 cash assistance for customers who choose a lease.
- Financing perk: Qualified buyers with strong credit can opt for 0% APR over 72 months plus an additional $3,500 cash rebate.
Pricing & Competition
The bZ Woodland now starts at $46,750, which includes a $1,450 destination fee, and climbs to $48,850 for the Premium trim. Even with the $5,000 discount, the vehicle remains in a higher price bracket than the Trailseeker, which starts at $39,995 before destination costs and has yet to receive any manufacturer discount.
Therefore, the Woodland’s biggest selling points may lie in Toyota’s brand loyalty, its extensive dealer network, and the design preferences of shoppers who favor a more refined, wagon‑style EV.
bZ Woodland Specs and Capabilities
The Woodland is essentially a stretched version of Toyota’s standard bZ electric SUV line, built specifically for off‑road adventures. It is 152 mm longer than the regular bZ, seats five, and comes with Toyota’s standard all‑wheel‑drive system. Highlights include black mudguards, raised under‑body clearance, and a ground‑clearance boost that enhances rugged capability.
Range estimates are about 400 km (≈250 miles) on a full charge with standard tires, and up to 420 km (≈260 miles) when equipped with optional off‑road tires.
Toyota’s Growing EV Portfolio
The bZ Woodland was unveiled in the United States in February and is assembled alongside the Trailseeker at Subaru’s Yajima plant in Japan. Launching the Woodland expands Toyota’s electric lineup—the most diverse it has ever fielded in the U.S.—which now includes the bZ4X (branded simply as bZ), the C‑HR EV, and the upcoming Highlander EV.
With this price adjustment, Toyota aims to attract a broader slice of the electric‑vehicle market while reinforcing its commitment to offering versatile, off‑road‑ready EVs for American drivers.