Chinese car makers are slashing prices and boosting warranties to win Vietnamese buyers. Discover the latest deals and compare them to rivals. Learn more now!
Mid‑year in Vietnam usually means a slowdown in new‑car purchases, but Chinese automakers are turning that quiet period into a high‑octane sales sprint. From deep cash rebates to record‑long warranties, brands such as Omoda, Jaecoo, BYD, Geely and Haval are deploying a mix of price cuts and value‑added services to attract price‑sensitive consumers.
Omoda & Jaecoo Prioritise After‑Sales Service
Instead of competing solely on price, Omoda and Jaecoo chose to upgrade their after‑sales package for the newly launched hybrid SUV, the Omoda C5 SHS‑H. Buyers now enjoy a warranty of up to seven years or one million kilometres for the vehicle, while the gasoline engine and electric motor are covered for ten years or one million kilometres. The battery receives an eight‑year warranty (or one million kilometres, whichever comes first).
Pricing remains attractive, with the Premium trim starting at VND 619 million and the Flagship at VND 669 million. Both variants also include 5–8 years of free fuel, a perk that is directly reflected in the sticker price.
BYD Rolls Out Massive Cash Rebates and Freebies
- Atto 2 Premium (VIN 2025): VND 30 million cash discount plus a one‑year physical‑damage insurance, floor mats, wall‑mount charger, handheld charger and power‑conversion kit – total value close to VND 70 million.
- Atto 2 (VIN 2026): Approx. VND 25 million in combined incentives.
- Sealion 6 (Premium): 50 % reduction in registration tax (about VND 41.9 million) plus a BYD app, wall charger, floor mats, handheld charger and power‑conversion kit.
- Sealion 6 (Dynamic): Same tax break plus a dash cam, 8 GB memory card and one‑year insurance – total gifts worth around VND 44 million.
- Seal 5 (first BYD PHEV sedan): 100 % waiver of registration tax, driving the net price down to VND 626.4 million. Buyers also receive a handheld charger and power‑conversion device valued at VND 11.5 million.
- BYD Seal (various trims): Cash discount of VND 20‑30 million and a gift bundle similar to the Sealion 6 package, exceeding VND 66 million in total value.
Geely’s Tiered Discounts Across Its Line‑up
Geely has introduced a flexible discount structure that varies by model and inventory level:
- EX5 pure‑electric (VIN 2025): Priced at VND 854 million for the Max trim after dealer discount.
- Coolray SUV: Price cut of VND 15‑20 million, setting the starting price at VND 520 million.
- Monjaro SUV: Up to VND 45 million off, bringing the sale price to roughly VND 1.054 billion.
These moves are designed both to lure first‑time buyers and to clear existing stock ahead of the upcoming Coolray next‑generation launch and a new 7‑seat SUV named Okavango.
Haval’s Heavy Cash Incentives
GWM’s Haval brand is offering some of the deepest cash rebates in the market, targeting models like the H6 Hybrid, Tank 300 and Jolion:
- Jolion Hybrid Pro: VND 100 million cash discount, dropping the price from VND 669 million to VND 569 million.
- Jolion Hybrid Ultra: Discount of VND 79 million, from VND 719 million down to VND 640 million.
Since the start of the year, Jolion has repeatedly received dealer‑level promotions that keep its entry price below VND 600 million, along with a suite of accessories.
What These Promotions Mean for Vietnam’s Car Market
The flood of incentives—cash rebates up to VND 100 million, registration‑tax waivers, and warranty extensions up to one million kilometres—directly tackles the two biggest hurdles for Vietnamese buyers: limited purchasing power and lingering concerns about long‑term durability of Chinese brands.
Early sales data suggest the tactics are generating a noticeable lift in showroom traffic and unit sales. However, the challenge remains for Chinese manufacturers to sustain momentum and compete on a level playing field with entrenched Japanese, Korean and emerging local players.
Looking Ahead
While the current discount wave is helping brands like BYD, Omoda & Jaecoo, Geely and Haval capture market share, the next phase will likely involve a blend of technology upgrades, localized production, and brand‑building initiatives. Stay tuned for the next round of analysis from Tri Thức – Znews.