The new BMW iX3 electric SUV is booked solid through 2026, even before customers get behind the wheel. Discover why demand is soaring—read more now!
BMW’s latest electric launch, the iX3, is already blazing past expectations. Orders have surged so dramatically that the company has had to accelerate production at its new Debrecen plant in Hungary, aiming to satisfy demand that extends well beyond 2026.
Record‑breaking demand straight out of the gate
Since its autumn 2025 debut, the iX3 has snapped up roughly one‑third of all BMW electric vehicle orders across Europe. By October 2025 the model received more than 3,000 orders in Germany alone—long before the first public test‑drive events took place.
When journalists finally got behind the wheel, the buzz only amplified the order books. BMW’s customer‑experience events across the continent let prospective buyers explore the cabin, try out key features, and even experience the vehicle’s vehicle‑to‑load (V2L) capability, all without taking a single test drive.
BMW ramps up production to meet the surge
The Hungarian Debrecen factory, BMW’s first dedicated EV production site, was slated to churn out 150,000 electric cars per year. In response to the iX3 frenzy, the plant added an extra shift earlier than planned, effectively speeding up the rollout schedule.
New tech, trim upgrades and fresh styling
BMW is not resting on its laurels. Starting this spring the iX3 gains several optional upgrades:
- 22 kW AC fast‑charging: cuts home and workplace charging times dramatically.
- Vehicle‑to‑Load (V2L) 3.7 kW power output: lets owners power external devices – ideal for camping or outdoor work.
- New exterior colours: metallic emerald green and glacier‑silver.
- Interior tweaks: stainless‑steel rear door sills, bright‑white steering wheel, and a key with a distinctive M‑stripe.
Intense competition on the EV frontier
While the iX3 enjoys a strong start, rivals are closing the gap fast. Mercedes‑Benz’s EQ‑GLC, though slightly behind on charging speed and range, offers a sleek design that feels less like a “candy‑colored” concept and more like a genuine successor to its internal‑combustion siblings.
As the Neue Klasse platform expands, the iX3 sets a high bar for the upcoming rear‑wheel‑drive models that will eventually replace the current Series 3 lineup.
For now, the iX3’s runaway success proves that many European buyers are ready to embrace electric mobility—sometimes even before they’ve taken a single test drive.