Discover the biggest post‑Lunar New Year price cuts on Ford Ranger, Mitsubishi Triton and the new Toyota Hilux in Vietnam. Grab your deal now!
As the Lunar New Year celebrations wrapped up, Vietnam’s pickup‑truck market ignited with a series of aggressive price reductions. Toyota rolled out three trims of the brand‑new Hilux, while long‑standing rivals Ford and Mitsubishi unleashed deep discounts on their flagship models. The result? A fierce competition that promises unbeatable value for buyers looking for workhorses or weekend adventurers.
Ford Ranger’s Record‑Breaking Incentives
Ford has traditionally dominated the Vietnamese pickup segment with the Ranger line‑up. In February, the automaker pushed the envelope by slashing registration fees across almost every variant:
- XL – 50% off the vehicle registration tax.
- XLS, Raptor, Wildtrak & Stormtrak – up to 100% waiver of the registration tax.
After the incentives, the Ranger XLS now starts at roughly 630 million VND. The top‑spec 2.0 L 4WD automatic Raptor, previously priced at 1.307 billion VND, fell to 1.177 billion VND. Buyers of the Stormtrak edition (originally 1.039 billion VND) also received a complimentary one‑year comprehensive insurance worth about 77 million VND. These concessions represent the most generous discounts Ford has offered in recent months, where prior tax reductions rarely exceeded 50%.
Mitsubishi Triton Zero‑Down Offers
Mitsubishi responded with a blanket 100% registration‑tax waiver on three Triton models – the 2WD AT GLX, the 2WD AT Premium, and the 4WD AT Athlete. The discount translates to a direct saving of 40–56 million VND per vehicle, plus a fuel voucher ranging from 10–20 million VND.
Post‑discount pricing now sits at:
- GLX 2WD – 605 million VND
- Premium 2WD – 726 million VND
- Athlete 4WD – 858 million VND
Toyota Hilux Enters the Arena
Despite only hitting the market weeks ago, the all‑new Hilux was quickly woven into the promotional fabric. Toyota’s offers differ by trim:
- Trailhunter – bundled with a “adventure travel” package that includes body‑kit components and camping accessories.
- Standard & Pro – paired with a 12‑month “golden” insurance plan. Buyers may also convert the benefit into a free two‑year or 30,000 km maintenance package.
Vietnamese pricing for the Hilux spans from 632 million VND for the base model up to 903 million VND for the top‑spec version.
What About Other Players?
Information on Nissan Navara and Isuzu D‑Max discounts has been scarce since June 2025, as both manufacturers stopped updating official price tables. Nevertheless, individual dealers report modest reductions of about 5–10 million VND, largely dependent on the salesperson’s negotiation skill.
In a market once dominated by the Ford Ranger, only Mitsubishi Triton and the newly‑launched Toyota Hilux appear poised to sustain stable sales volumes. Nissan and Isuzu are currently moving fewer than 600 units annually, according to the latest reports.
Why February Is the “Golden Month” for Pickup Buyers
The post‑Lunar New Year price war underscores how fiercely manufacturers are fighting for market share. Ford is betting on unprecedented tax waivers to protect its throne, while Mitsubishi’s zero‑tax approach and Toyota’s flexible accessory packages aim to lure cost‑conscious consumers.
If you’re planning to add a versatile workhorse or an off‑road companion to your fleet in 2026, February offers a rare window of savings. Dive into the dealership, compare the incentives, and lock in a deal before the discounts evaporate.