Lamborghini posted record revenue for 2025 but saw profit slide due to US tariffs and a scrapped electric‑car program. Read the full analysis now.
Lamborghini announced its 2025 financial results this week, revealing a mixed picture. While the Italian super‑car maker achieved a record €3.2 billion in revenue, operating profit slipped to €768 million, down from €835 million a year earlier.
Why profit fell despite higher sales
Three factors weighed on the bottom line:
- US import duties: New tariffs imposed by the United States directly increased the cost of each car sold in the world’s largest luxury‑auto market, gnawing at margins.
- Currency swings: A stronger euro relative to the dollar reduced the converted value of overseas sales.
- Cost of canceling the pure‑electric model: Expenses tied to halting the development of a first‑generation electric Lamborghini added a one‑off hit.
Even though Lamborghini raised its list prices in 2024, the adjustments were insufficient to offset the tariff impact.
Record deliveries, but a tighter profit margin
The company shipped 10,747 vehicles in 2025 – the highest volume in its history – and the operating margin fell from 27 % to 24 %.
High‑priced, limited‑edition models drove much of the revenue growth. The flagship Revuelto, priced around €515,000, proved especially popular, and nearly every car delivered this year featured at least one customer‑specific customization.
Electric‑car plan scrapped
In a surprise move, Lamborghini withdrew its plan to launch a fully electric sports car by 2030. CEO Stephan Winkelmann cited weak demand in the ultra‑luxury segment and “significant resistance to electric powertrains” among its core clientele.
“Many customers have test‑driven electric vehicles, but the experience fell short of expectations,” Winkelmann said. “At present, we do not see a clear trend toward full electrification in our market, nor do we anticipate it in the near future.”
Hybrid focus and the upcoming Lanzador
Instead of a pure‑electric offering, Lamborghini will double down on plug‑in hybrids. The brand plans to unveil the Lanzador, a 2+2 grand‑tourer PHEV, in 2030. The model will join an expanding lineup of Lamborghini hybrids, positioning the company for a possible shift in consumer preferences over the next decade.
Competitive landscape
Rival Ferrari is betting on electrification, aiming to launch its first fully electric model in May 2026 and targeting a 20 % electric share of its portfolio by 2030. However, Ferrari is currently tangled in a trademark dispute in Japan over the name “Luce,” which could delay its rollout.
Outlook for 2026
Winkelmann cautioned that forecasting 2026 earnings is premature. Ongoing geopolitical tensions, such as the Middle‑East conflict disrupting oil supplies and logistics, add uncertainty to the luxury‑car market, which traditionally enjoys high margins but is sensitive to macro‑economic shocks.
For now, Lamborghini’s strategy revolves around cost control, premium pricing, and a gradual transition to hybrid technology while keeping an eye on evolving consumer sentiment toward electric mobility.